"pru actually started as a brand I made up for uni. somewhere along the way I decided it deserved to be real and it’s the best decision I ever made!!!

I never wanted it to feel like just another nail brand, I wanted to make something people actually wanted to be a part of. nails just happened to be where it started, and they’ll always be at the heart of it.

I care so much about the little things — the shape, the length, and the design. I just make things I want to exist, and I think the girls get it.”

wear them, ruin them, get another pair.