our beginning

pru started while I was studying business and marketing at university. What began as a fictional brand for my assignments quickly became the idea I couldn't stop coming back to. Every new project became another opportunity to build on it, refining the branding and developing new products.

Eventually, I realised I was building a brand I believed in, so instead of leaving pru behind after graduation, I decided to bring it to life.

Watching something I created from my bedroom become part of someone else's everyday is still one of the most rewarding parts of building pru <3

“When I started pru, I wasn't trying to create another press-on nail brand. I wanted to create the kind of nails I'd genuinely choose over a salon manicure—ones that felt considered, lasted for weeks, and became part of your everyday.

That belief shapes every decision I make. From the designs I create to the shapes I develop and the quality I expect, every detail is intentional.

Beauty has always been my language for confidence. I've learnt that confidence often comes from the smallest details, and it can be as simple as looking down at your hands and feeling a little more put together. If my sets can be a small part of that feeling, then I've achieved exactly what I set out to do.”

founders note